Colgate has teamed up with Champions for Kids and Walmart for their Simple Giving campaign.

Trista Sutter – author and the “original Bachelorette” (from Season One of the ABC television show) – is joining Colgate to spread the word about Simple Giving and how parents can help their children in local communities.

Sutter said: “As a mother, I try my best to be a champion for kids. Remember when you go to your local Walmart, one small purchase truly makes a difference.”

As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the midwest region during the 2014 school year.

Local members of the community can also participate in the Simple Giving campaign by purchasing and donating toothbrushes and toothpaste at local, participating Walmart stores from March 22, 2014 through April 7, 2014. All donations go to children in local schools near each participating Walmart store.

Dr. Marsha Butler, vice president, Global Oral Health and Professional Relations, who is also the dentist overseeing Colgate Bright Smiles, Bright Futures global program, commented:

“Helping to educate children about proper oral hygiene habits has always been at the core of the Colgate Bright, Smiles Bright Futures program. That being said, we were thrilled to partner with Champions for Kids for their Simple Giving campaign, which will enable us to educate communities and help children in need.”

Blake Brandes, chief program officer, Champions for Kids, added:

“It is essential that we equip children with the necessary healthy habits to help ensure a bright future,” said “We’re proud to team up with Colgate and its Bright Smiles, Bright Futures™ program to help champion healthy smiles for children in need.”

Photos: ChampionsForKids.com; Colgate.com; and Trista Sutter, formerly Trista Rehn on The Bacelorette Season 1, courtesy of ABC.com; Colgate.com.